Intro:
Gen Z is the largest and most diverse generation in history, with an estimated 2.6 billion people worldwide. As this demographic is starting to enter the workforce and gain purchasing power, it is becoming an increasingly important demographic for businesses to target.

Objective:
The goal is to explore how graphic design can be used to effectively market to Gen Z consumers. Businesses need to understand and address the unique challenges that come with this demographic.

The Mission:
This thesis aims to develop branding extensions for small businesses looking to connect with Gen Z on a direct and personal level.